Your email list should be generating revenue.
Not sitting idle.
Anibot builds, manages, and continuously improves your email marketing, from automated flows to monthly campaigns. You approve the emails. We handle everything else.
Outcomes you can measure.
Not more emails. More value from the customers you've already acquired, without another marketing job for you.
Revenue per subscriber
More value from the people already on your list.
Repeat purchase rate
More customers coming back.
Acquisition dependency
More revenue from customers you've already acquired.
Customer lifetime value
More value from each customer over time.
More repeat purchases
Give existing customers more reasons and opportunities to buy again.
More value from your list
Turn subscribers into an active marketing asset instead of a database that mostly sits there.
Less work for your team
Anibot plans, writes, designs, builds, and manages the email channel.
A channel that keeps improving
Performance is reviewed every month and the system is continuously optimised.
Where is your next order disappearing?
You don't necessarily need more visitors. There may already be revenue opportunities hiding in the customers and visitors you have today.
Abandoned carts
People who intended to buy but never completed the order.
First-time buyers
Customers you've already paid to acquire who may never make a second purchase.
Inactive customers
Existing customers who haven't been given a reason to return.
Your email list
Subscribers you've already acquired but aren't communicating with consistently.
You don't necessarily need more traffic. You may need to get more value from the traffic and customers you already paid for.
Built by people who understand ecommerce.
Anibot combines 20+ years of digital marketing experience with hands-on ecommerce, Shopify, content, analytics, and customer acquisition experience.
We don't just build emails. We look at how email fits into the wider economics of your store: acquisition, conversion, repeat purchases, and customer lifetime value.
“Our abandoned cart flow alone brought back sales we used to just lose.”
“Emails go out every month now, and I'm not the one writing them.”
“It just runs in the background. I check the report once a month.”
From another task on your list to a channel that works for you.
Before Anibot
- Flows are missing or outdated
- Campaigns happen when someone has time
- Nobody owns the channel
- You don't know what's working
With Anibot
- Core customer journeys are automated
- Campaigns are planned every month
- Anibot manages it continuously
- Performance is reviewed every month
Your email marketing team, without hiring one.
We find the opportunities
We analyse your existing setup and identify where revenue is being lost.
We build the system
Flows, campaigns, segmentation, templates, and automations.
We run it
Every month we plan, write, design, and prepare your campaigns.
You approve
You see the emails before anything goes out.
We optimise
We review performance and continuously improve what isn't working.
Flows run in the background. Campaigns arrive on schedule. You get a monthly report instead of another marketing task to manage.
What's inside the system?
Automated Customer Journeys
- Welcome
- Abandoned Cart
- Post-Purchase
- Win-Back
- Browse Abandonment
- Cross-Sell
- Reviews
- VIP
Monthly Campaigns
- Promotions
- New products
- Seasonal campaigns
- Editorial content
Continuous Optimisation
- Segmentation
- A/B testing
- List hygiene
- Performance analysis
- Reporting
It's not just strategy. We actually create the emails.
Copy, design, and build, all included. Here's what a few of the core flows look like in practice.
The emails themselves, not just the strategy.
The goal isn't more emails. It's more value per customer.
The question isn't how many flows you have. It's whether the channel generates more value for your business than it costs to run.
Choose your level.
Works with Klaviyo and other major email platforms. Not limited to Shopify stores, tell us your platform during the audit.
- ✓Welcome Series, Abandoned Cart, Post-Purchase, Win-Back
- ✓Platform setup and branded email template
- ✓Copy, design, and flow build
- ✓Basic list hygiene
- ✓Monthly performance review
- ✓Everything in Foundation
- ✓Browse Abandonment, Reviews, Cross-Sell
- ✓Basic audience targeting + campaign calendar
- ✓Monthly optimisation
- ✓A/B testing on selected emails
- ✓Everything in Growth
- ✓Abandoned Checkout, Back-in-Stock*, VIP Flow
- ✓Advanced segmentation + conditional logic
- ✓Extended A/B testing
- ✓Monthly strategy review
| Foundation | Growth | Revenue | |
|---|---|---|---|
| Welcome | ✓ | ✓ | ✓ |
| Abandoned Cart | ✓ | ✓ | ✓ |
| Post-Purchase | ✓ | ✓ | ✓ |
| Win-Back | ✓ | ✓ | ✓ |
| Browse Abandonment | - | ✓ | ✓ |
| Reviews | - | ✓ | ✓ |
| Cross-Sell | - | ✓ | ✓ |
| Abandoned Checkout | - | - | ✓ |
| Back-in-Stock / Replenishment* | - | - | ✓ |
| VIP / High-Value | - | - | ✓ |
| Basic segmentation | ✓ | ✓ | ✓ |
| Advanced segmentation | - | - | ✓ |
| Campaigns / month | 2 | 4 | 6 |
| Monthly optimisation | ✓ | ✓ | ✓ |
| Monthly report | ✓ | ✓ | ✓ |
* Some flows depend on your products and available data, replenishment fits consumables far better than fashion, for example.
Need a flow outside the standard system?
Back in stock, replenishment, product education, VIP, birthday, subscription, lead nurture, or a category-specific flow, built and priced separately from the packages above.
Questions people actually ask.
No. Klaviyo is the most common platform we work with, but we also build and manage flows on other major email platforms. Tell us what you're using during the audit and we'll confirm compatibility before you commit to anything.
It depends on the package. Campaigns range from 2 a month on Foundation up to 6 a month on Revenue, on top of the always-on flows like abandoned cart and post-purchase.
Yes. Copy, design, and setup are all included in every package.
Yes, every campaign goes through you first. Flows are approved once at setup, then run automatically, you're not reviewing every abandoned cart email individually.
Yes. We audit what's already live, keep what's working, and rebuild or extend what isn't. You don't need to start from zero.
Most stores are live with their first core flows within 2-3 weeks of kickoff, depending on how much technical access and product data we're starting from.
We review them as part of the audit. If a flow is already performing, we leave it alone or optimise it rather than rebuilding it from scratch.
Yes, each package has a one-time setup fee that covers platform configuration, template design, and flow build, then a monthly fee for ongoing campaigns, optimisation, and reporting.
Mainly how many flows are live, how many campaigns run each month, and how advanced the segmentation is. Foundation covers the essentials, Growth adds browse abandonment and cross-sell, Revenue adds advanced segmentation and a full lifecycle system.
No. Email Revenue isn't limited to Shopify. If your store runs on a different platform, tell us during the audit and we'll confirm what's possible.
Yes. Moving up a tier as your list and revenue grow just means turning on the additional flows and campaign volume, nothing has to be rebuilt.
That's what the Custom Flow add-on is for, priced separately, for things like back-in-stock, replenishment, or a subscription flow.
Every package includes a monthly performance report, and Growth and Revenue add a monthly review to walk through what's changed.
No, you can end it whenever you like. Same terms as AI Visibility, no lock-in contract.
How much revenue is your email marketing leaving behind?
We'll review your current setup and identify the biggest opportunities.
Contact us →